Mercury Marine History With Fred Kiekhaefer

Mercury Racing was first established as a division of Mercury Marine in 1973. Known as Mercury Performance Products at the time, it’s sole responsibility was product development and promoting Mercury’s image through racing. That changed in 1990 when Brunswick Corporation acquired Kiekhaefer Aeromarine, a performance marine propulsion and accessories business. The company, established in 1970 by Mercury Marine founder Carl Kiekhaefer, was known for their quality machining and production of performance marine engines, sterndrives and accessories (trim tabs, trim indicators, shift/throttle controls and propellers).

The two companies were merged and Kiekhaefer Aeromarine owner and President Fred Kiekhaefer, son of the late Carl Kiekhaefer, was named president of the new Mercury Racing. Mercury Racing was established as a business unit of Mercury Marine in 1992. The Kiekhaefer Aeromarine manufacturing plant was expanded in 1993 and all Mercury Racing personnel, production and supporting departments consolidated to the newly expanded Plant 36 facility in 1994.
Source: http://www.mercuryracing.com/blog/virtual-tour-part-1-introduction/#more-6632